Environmental claims &
responsible communication
Understand the applicable framework and strengthen communications.
Environmental claims have become a matter of compliance as much as communication. A statement must be clear, proportionate to what it demonstrates and supported by sufficiently robust evidence.
The aim is not to communicate less. It is to communicate what the company is genuinely able to demonstrate.
Connect message, scope and evidence
An environmental claim may concern a product, material, activity, company or change over time. The challenge is not merely to choose the right words: it is necessary to understand what is actually being claimed, over what scope and with what evidence.
The aim is to give teams a shared framework for distinguishing information, claims, labels and evidence — and then strengthen the transition from available data to the message communicated.
By the end of the training course, you will be able to:
Understand
- Understand why the framework for environmental claims is evolving.
- Identify the main applicable rules and the rationale of EmpCo.
- Distinguish an environmental claim, mandatory information, a label and a certification system.
Analyse
- Identify the actual scope of a claim and the elements it implies.
- Assess consistency between wording, level of evidence and the method used.
- Identify wording and situations requiring particular vigilance.
Strengthen
- Connect certifications, data and other evidence with the communications concerned.
- Structure internal validation responsibilities.
- Identify the actions required to review or prepare the company’s communications.
From claim to evidence
01 — Understand why the rules are evolving
- Role of claims in consumer information and decision-making
- Greenwashing, fairness of information and commercial practices
- From environmental messaging to the requirement for substantiation
02 — Identify the applicable framework
- French and European framework for environmental commercial practices
- Directive (EU) 2024/825 — Empowering Consumers for the Green Transition (EmpCo)
- Generic environmental claims, sustainability labels, climate-related claims and future commitments
- Relationship with other environmental information applicable to products
03 — Build a defensible claim
- Subject, scope and wording of the claim
- Nature, quality and traceability of evidence
- Data, methods and assumptions used
- Consistency between what is demonstrated and what is communicated
04 — Certifications, labels and evidence
- What a standard, label or certification can genuinely support
- Certification of an organisation, product, material or chain: do not confuse the scopes
- Use of evidence from certification systems
- Points requiring attention in consumer communication
05 — Textile & fashion cases
- “sustainable”, “responsible”, “environmentally friendly”: analyse generic terms
- Organic, recycled, circularity and impact reduction
- Climate-related claims and communication on future progress
- Review of wording and situations encountered in the sector
06 — Organise validation within the company
- Roles of Marketing, CSR, Product, Purchasing, Quality and Legal
- Build the evidence file supporting a communication
- Define a review and validation process
- Identify communications to review and evidence to strengthen
Who is this training for?
Intended audience
Professionals required to design, validate, document or use environmental communications: senior management, CSR / sustainability, marketing and communication, product / collection, purchasing and sourcing, quality / compliance, certification, legal and regulatory affairs.
It is particularly suitable for teams seeking a shared understanding across business functions, evidence and communication.
Prerequisites
No specific legal prerequisites. General knowledge of the company’s products, materials and communications helps put practical cases into perspective.
Understand, analyse and decide
The training combines structured input, guided review of the applicable framework, textile and fashion examples, analysis of wording and short exercises. Participants learn to connect a communication with its subject, scope, evidence and the internal process authorising it.
Understand the framework
Identify the principles and new rules structuring environmental claims.
Analyse cases
Question specific wording and determine the evidence and clarifications required.
Apply within the company
Identify the responsibilities, documents and control points needed to strengthen communications.
For in-company training, examples can be contextualised using the organisation’s activities, products and issues. Any individual legal analysis or formal validation of a specific claim falls outside the scope of the training and may require dedicated legal expertise.
Assess learning outcomes and support progress
Before the training
An initial questionnaire identifies the starting level, functions concerned, communication practices and priority topics.
During the training
Understanding is checked progressively through discussions, case analyses and practical applications.
At the end
A learning-outcomes assessment verifies achievement of the teaching objectives. It is complemented by a satisfaction survey and certificate of completion.
| Practical details | Environmental claims — 1 day |
|---|---|
| Duration | 1 day · 7 hours |
| Participants | Maximum 12 |
| Format | In person or remote |
| Delivery | In-company |
| Prerequisites | No specific legal prerequisites |
| Language | French or English |
| Standard in-company fee | From €2,000 excluding VAT / group |
| Specific adaptation | By quotation |
| Travel / accommodation | Additional charge where required |
| In-company dates | Agreed with the company |
Accessibility. For in-company training, the host company is responsible for the venue’s physical accessibility. If a participant requires specific arrangements, please inform us in advance so that we can consider suitable teaching adaptations together. For sessions organised directly by Loometic, accessibility is taken into account when selecting the venue and organising the training.
Open-enrolment sessions. Sessions may be offered in Paris or remotely. Upcoming dates, registration details and fees per participant will be announced when registration opens.
Strengthen what the company chooses to communicate
One day to understand the framework, analyse claims, connect messages with available evidence and organise their validation.