Anticipate impacts
Integrate environmental, social, regulatory and use-related issues from the earliest ideas, while there is still considerable room for manoeuvre.
Eco-design
Anticipate, balance and make informed, committed choices.
Eco-design means anticipating, balancing and making informed, committed choices, from the first ideas for a new product through to its end of life.
Tell us about your situation →Make informed trade-offs
Compare options, their benefits, limitations and compromises to avoid impact shifting and build coherent solutions.
Make committed choices
Formalise concrete, deliberate choices consistent with the product, the company’s identity, ambitions and capabilities.
A product trajectory
Decisions throughout the product’s life.
Eco-design is not limited to a single stage. Decisions made at the outset determine much of what will remain possible later.
IdeaUseDesignMaterialsManufacturingDistributionUseService lifeEnd of life
Significant room for manoeuvreChoices with lasting consequences
When should you act?
As early as possible — but it is never too late to improve.
01
You are developing a new product or range and want to integrate impacts from the earliest directions.
02
You need to choose between several materials, constructions, processes or end-of-life scenarios.
03
An existing product must evolve to meet new regulatory, technical or market requirements.
04
You want to structure an eco-design method that your teams can use over time.
A system of choices
A product is never defined solely by its material.
Eco-design connects the dimensions that genuinely shape the product and its use.
Function & useMaterials & componentsConstruction & processesPhysical durabilityRepairability & careTraceability & dataSupply chainEnd of life & circularityIndustrial & economic constraints
The principle
Because decisions made at the beginning of the design process determine much of what a product will — or will no longer — be able to become.
Room for manoeuvre changes as the product takes shape. Anticipation helps avoid certain lock-ins, make earlier trade-offs and build coherence that remains clear through to end of life.
Eco-design means deciding before choices become constraints.